Float:Right leads the privacy-first productivity market with on-device AI-powered note auto-tagging. Business materials are published for investors and partners.
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INTA Business Overview
An AI life OS for people with ADHD. A K-fortune category combining saju, neurodiversity and energy budgeting. Includes market analysis, the 3-layer architecture, 126 patent claims and the business model.
HRUM is the FLOAT Group's distribution channel. Through the AI advertising platform HRUM:AD and creator network, it connects and channels brands and products to reach the market.
Float:Right uses AI to automatically organize and connect scattered thoughts. Starting from memo and workspace, it evolves into an AI Operating Layer that transforms user intent into digital execution.
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RIDM
An AI Engine with Emotion and Memory
RIDM goes beyond simple response-based AI to develop models that process emotion, memory, and relationships. It serves as both the AI infrastructure across the FLOAT Group and an independent AI service brand.
⬡ HRUM
The Brand That Designs Connection and Distribution
HRUM operates advertising, marketing, and creator networks so that FLOAT and RIDM products can reach the market. For great technology to be properly delivered to the world, a brand that creates flow is essential.
03 — PHILOSOPHY
Why This Structure Exists
Not just branding, but the company's growth principle
At first glance, the names FLOAT, RIDM, and HRUM may feel emotional. But this structure is not simply about naming. Just as the Beatles created an era through the creative tension between two distinct creative axes — John Lennon and Paul McCartney — we have designed a structure where the two forces of reality and intelligence continuously challenge each other to reach higher levels. This is not destructive competition. It is creative tension that drives each force to become more refined and more powerful.
FLOAT → RIDM
"Does this intelligence connect to people's actual workflow?"
FLOAT, which handles everyday thoughts and information, asks whether AI becomes meaningful only when connected to the workspace and real decision-making.
⇄Creative Tension
RIDM → FLOAT
"Does this reality carry new judgment and value beyond mere functionality?"
RIDM, which handles intelligence, asks whether physical execution can be refined through higher thought and emotion.
⬡ HRUM — Conduit of Connection
Outside the tension of the two axes, HRUM is the delivery system that carries their power to the world. It is not a simple marketing department. It translates the internal harmony created by FLOAT and RIDM into the language of the market through advertising, content, and creator networks, designing the flow so that great technology truly reaches the world.
FLOAT
Builds the workspace that connects reality and AI
RIDM
Builds intelligence
HRUM
Connects that power with the world
When all three forces work together, the company becomes not a static organization but a self-growing organic structure.